Customer Analysis: Going Deeper
Congratulations! You snagged a hot date with a customer, and you’ve got RI360 to take this relationship from your first kiss to a lifetime of profitable bliss.
In our last article, we mentioned that a tricky part of running an online business is having a true grasp on your paying customers. We showed you an RI360 for X-Cart dashboard that provided high level analysis of your customers. Let’s now discuss how to dig deeper into your customer information using the data sheet view.
This is our first look at the datasheet view – and remember, everything we see can be downloaded for further analysis in your favorite spreadsheet then uploaded to other programs.
This table contains a wealth of knowledge. A simple sorting of each column tells you which orders from today need shipped, who are your most frequent customers, and who has spent the most at your store in their lifetime.
This visual view helps you quickly spot gaps in customer buying patterns. With the RI360 for X-Cart sales aging bucket concept, you can see how much each customer has spent in the past 30 days, the next 30 days, and so on. Gaps are bad and represent months of lost revenue, but steady sales month after month mean your customer is ready to introduce you to the folks!
Additional columns tell you how long it has been since their last order, how long they have been a paying customer, how much money they spend per month, and their average order size. These tremendously valuable pieces of information help you target your highest revenue customers and ensure they continue purchasing.
While ecommerce is a global market, you still need to understand the geography of your customers. You can see here that the state, province, and country are all available, and of course you can export this customer data to marketing programs. Use the goldmine to direct your email marketing, direct mail, pay-per-click advertising, and targeted ads on social media.
Instantly sort any column to bring certain values for the top. For example, sorting Largest to Smallest on your Sales column quickly shows the customers that have spent the most money. You can also filter the data, to see all of your customers from the state of California, for example.
RI360 for X-Cart crunches the numbers to present your customers in a unique, unified view. We can’t tell you how to understand the opposite sex, but we can definitely help you understand your customer base.
RI360 for X-Cart is an X-Cart Addon available from the X-Cart Marketplace . A monthly RI360 for X-Cart subscription helps you manage and grow your business by showing patterns, trends, and streamlined details about your sales transactions, inventory, customer value, and abandoned carts. Throw away any eye-glazing notions about the terms data, analytics, and reporting – with RI360, your data is smoothly gathered into beautiful charts, comprehensive graphs, and detailed spreadsheets you can see from your desktop, mobile device, or tablet. You’ll know what’s working, which products are selling, and which customers are most valuable – and what you need to fix. Sign up today and an onboarding specialist will quickly set up your account and unleash your X-Cart data in stunning visual dashboards on our secure platform.
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