We want to help you in any way we can.

For many, the COVID-19 crisis has enveloped all aspects of our personal and professional lives. At ReconInsight, we feel fortunate to be in a position to help our customers rapidly adjust to these dramatic changes in day-to-day life through the power of their business data. In a time of uncertainty, data is a steadfast resource that can ease the stress of unknowns and arm businesses with invaluable information to make deliberate decisions during difficult times.

To that end, Kevin and I are offering a 30% discount to all new Ri360 customers during this crisis. This discount applies to the first three month’s subscription cost and the one time set-up fee. The ReconInsight data team will integrate your business systems with our analytics platform, Ri360, in a number of days. At a time like this, being able to measure and monitor the daily fluctuations of business can be the difference between informed and calculated decisions and rash reactions.

Use this button to email Chris directly. He will respond ASAP with pricing information and how quickly ReconInsight can have Ri360 set-up at your business.

You can also see Ri360’s pricing structure here.


In a time of rapid change, data driven business is important now more than ever before.

Everyone is experiencing the social and economic impacts of the COVID-19 crisis. No one is impervious to these changes. Since the initiation of wide-spread stay-at-home orders, the ReconInsight team has been closely engaging with our customers to ensure they have access to data that will help them manage remote operations and make informed financial decisions.

Our clients have been focused on a variety of questions, such as: How will working from home affect my staff and levels of service we provide to our customers? How is this turbulence affecting my online sales? The rest of this page contains some observations and examples.

Example #1 Push to the Cloud

We are currently working on an implementation project for a large client that has an April completion date. The client is implementing Ri360 to provide cloud-based analytics for several departments. The client began sending employees home to work and needed the Ri360 implementation completed sooner so employees could use a cloud-based system to easily access their data away from the office. We expedited implementation and completed the project in March.

This crisis is making more and more companies push their operations to cloud-based software systems.

Example #2 Understanding dispersed Customer Service teams

A dozen of our client companies have large customer service departments. These departments are made of teams including people that answer the phones to answer questions, help with billing issues, and troubleshoot customer issues. These companies are rushing to ensure logistics and technology is in place. Customer service representatives now need laptops to take home and proper headsets. A customer service director told me, “We are trying to get our call center people home but we can’t get confirmation that our headsets are shipping!”. This is one example of the challenges that customer service leadership faces.

Example of a daily automated email we designed for Ri360 customers managing a dispersed customer service team.

Example of a daily automated email we designed for Ri360 customers managing a dispersed customer service team.

Measuring customer service data points helps our clients understand how this crisis is affecting their customers. Do customers require more assistance than normal? Are customers churning? Are customers having issues with their service?

We talked to many such leaders about how we can help. The solution we landed upon was straightforward. We have now set up a daily automated email for these customer service departments, sent every morning to the management team. Email contents:

  1. Summary of touch points with customers - inbound and outbound communications

  2. Summary of trouble tickets - what are customer issues?

  3. Summary of new service orders - are customers canceling service? Upgrading service?

This approach is effective for many reasons. The automated morning emails look great on mobile devices. They are delivered every morning like clockwork. The emails are, by definition, cloud enabled. The emails keep everyone in management apprised of how a crisis is affecting their customer base.

Example #3 How is this crisis affecting online sales?

We have multiple e-commerce client companies that use Ri360 to understand all aspects of their online store. At this time our clients need to know if this crisis is affecting online sales. Are people shopping more because they are spending more time at home? Are people spending less money because they are worried about their personal financial situation?

Answering these questions requires a special type of analysis. Clients need to see if the current month-to-date (MTD) sales total is typical. Let’s say it is March 19th. Understanding how total March sales compare to total February sales is insufficient. Retailers need to understand:

  1. How MTD March 19th sales compare to February 19th MTD sales

  2. How MTD March 19th sales compare to March 19th 2019 sales. 

These measures allow retailers to compare current sales against a point-in-time in the past. Understanding these numbers is incredibly important to retailers because it tells them where they stand compared to history. Click the images below for more detail.

Final Thoughts

After just a few weeks, we already have a few key takeaways from this crisis. First, a cloud-based automated data pipeline with business analytics such as Ri360 is invaluable in a crisis. Second, our data masters can quickly adapt data solutions to meet specific needs with custom work. Third, pushing automated information updates to leaders with consistent measures is important during times of crisis.

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We are extremely proud that our team has been able to help our clients during these stressful and uncertain times. From all of us at ReconInsight, we hope you are staying safe, doing well, and keeping a healthy distance!