Building data culture at smaller businesses

Building data culture at smaller businesses

You may notice overlap between our recommendations for starting business analytics and building a data culture, and that is intentional. The two go hand in hand and you won’t see one without the other. Since data culture is based entirely on human change we wanted to write a dedicated post about it.

What is a data pipeline? Business benefits and technologies

What is a data pipeline? Business benefits and technologies

In the world of data analytics and business analysis, data pipelines are a necessity, but they also have a number of benefits and uses outside of business intelligence, as well. Today we are going to talk about how your business can benefit from a data pipeline, what a data pipeline entails, and provide a high-level technical overview of the key components to a complete data pipeline.

13 tips for starting business analytics at your company

13 tips for starting business analytics at your company

Welcome to our guide for building a business analytics program at your company. We’ve compiled this guide using our experience with customer projects, and development of our own analytics software. It includes a healthy mix of strategic and technical advice; as well as additional reading recommendations. 

5 ways to use business analytics strategies to increase customer engagement and sales

5 ways to use business analytics strategies to increase customer engagement and sales

Here are 5 business analytics strategies you can use with your marketing data to increase customer engagement and sales. When you include business analytics to your marketing efforts, you enable your business to identify creative ways to approach your marketing, know where you have success, where you don’t, and be more efficient with your marketing campaigns and decisions over time.

Our new look: Why we re-branded

Our new look: Why we re-branded

In late 2018, we decided that ReconInsight needed a refresh. So, we did a hard reset.

We paused, reflected, and we found a voice that can do our story justice. In 2019, we have honed in on where we fit in the world of data analytics and business analytics.

ReconInsight Guides WTA on New Webinar

ReconInsight Principal Chris Reitter gave a webinar to the Western Telephone Alliance (WTA) on the topic of telecommunications data analytics trends entering 2019. 

WTA is a national trade association that represents more than 340 small, rural telecommunications carriers providing voice, broadband and video-related services in the United States. WTA’s primary goals are to provide advocacy and educational opportunities for its members.