5 Must Haves for a Food Production Sales Analytics Platform

We believe in less data clutter, more insights. That’s a strange thing for a business analytics company to say but it strikes at the core of our approach to sales analysis. We want to give you the correct amount of information to help you guide your sales team upwards.

What makes sales analytics special for food production companies?

Food production companies typically have the following characteristics.

• High volume unit sales, often repeatedly selling the same set of SKUs to clients

• Sales performance tracked with quotas/goals

• Sales teams with multiple people

• B2B sales, focusing wholesale account with account management

• Sales measured by actual sales in the accounting, finance, or ERP system

Is your sales profile different? Let us know.

The 5 must-haves for a food production sales analytics platform

#1 Wholesale Account Analysis

Food sales is about relationships with clients. You should be performing enhanced analysis at this account level. A quick glance at all your accounts should tell you which account is performing well and which require your attention.

Metrics to view across all your accounts in a single view:

• Current sales

• Sales trends

• Year over year YTD comparions

• Year over year QTD comparisons

• Notifications if a client stopped purchasing a SKU

#2 Automated and Cloud Enabled

Always know how sales is performing - don’t wait for reports to be manually compiled.

Integrating directly with your accounting system or ERP will immediately save time for your business by eliminating the need for manual reporting. Many companies we work with have a 1/4 FTE or 1/2 FTE compiling sales reports.

Use a data pipeline that extracts, cleanses, and loads your sales data into its secure data store for sales reporting, visualization, and analysis.

Leverage cloud technology to enable your distributed sales team.

#3 Sales Transaction-Based Reporting

Food production sales involves a high transaction volume. Reporting this from your CRM can be difficult - albeit possible. High volume transaction sales organizations typically report directly from the accounting system or ERP. With this approach, you may be able to add some small pieces of functionality and remove the need for a CRM.

#4 Track Multiple Goals Simultaneously - Salespeople, Regions, Brands

All sales teams need to push forward to succeed. All sales organizations have targets/goals/budgets that they set forth for their team. A good sales analytics platform allows you to track against these goals and vary those goals month to month. The software should allow you to track across any aspect of your sales - salespeople, regions, brands, to name a few possibilities.

#5 Personal Salesperson Views

Many organizations do not allow every salesperson to see all account sales. Your sales analytics platform should provide a personalized view of the person’s sales against their goals. The platform should also allow the salesperson to see perform account analysis on the accounts that they manage.

We’d love to chat more

As you might have guessed, we work with food production company sales leadership and we appreciate your unique challenges. We have cloud-based sales reporting & analytics platform that is beautiful, simple, and effective. Let us know if you want to chat.